Let’s Sheet Mask!

There is some pretty exciting news for those of us that know the power of a sheet mask: According to KBV Research “The Global Sheet Face Mask Market size is expected to reach $1.4 billion by 2024.” The market is growing and growing. It’s the new “Everybody’s Doing it!”

Why are sheet masks becoming the new skincare wonder child?

Is it because of all the celebrity sheet-mask-selfie attention these miracle masks are getting? The Guardian’s recent headline was “The sheet mask selfie, as sported by Lady Gaga and Bella Hadid, is the hottest look on Instagram. But there is something of the Hannibal Lecter about this must-have skincare product?”

Why yes, Guardian. There is…. It’s the RESULTS!

I challenge you to try a sheet mask every day, just starting with three days in a row. Once you see how hydrated and plumped your skin has become, and the absence of those little fine lines, you will be a convert.

Sheet masks are all about the boost. They deliver high concentration of active ingredients to your skin with a physical barrier (the mask) to make sure your skin drinks up every last bit of that product. I like to think of it as that facial after-glow without the $70-plus price tag.

The millennials are figuring this out. In a recent poll, 23% of women in the 20-29 demographic use masks weekly.

The best part, I think, is that it’s a face treatment in the comfort of your own home. Sit back and kick up your feet, it’s face mask time!


And the best part – for under $15.

So what are you waiting for? Time to mask. Selfie or not, there is a reason “Everybody’s Doing It!”